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Thursday, 25 February 2016

沿戶銷售累積經驗 蘇意琴堅守信念

雖然沒有有趣或驚天動地的創業故事可與眾人分享,但創始NESH的蘇意琴,一直以來抱持“路是人走出來的,生命中有無數可能”信念,啟發許多有夢但不敢付諸于行的年輕人。
蘇意琴來自柔佛麻坡貧苦家庭,小時候父母都到新加坡當勞工,留下她和8個兄弟姐妹讓祖母照顧。
中學畢業后,她隻身來到吉隆坡修唸建築製圖(building draughtsmanship)課程,結業后卻苦無工作。
她回憶說:“當時1987年正值嚴重經濟蕭條,我無法覓得合適工作,友人便聘請我當廚房用具的沿戶銷售員,共做了3年。”
過后,她開始尋找其他出路。
“在1989年10月,與其每月只得數百令吉薪資,我立志賺取1000令吉以上的收入,所以決定自立門戶,並聘請2位員工協助我銷售廚房用具,當時創業成本僅是1000令吉。”
但那小型家庭式生意很快擴展,她決定將業務遷至商店,有較像樣的辦公室,同時逐漸訓練員工。
她承認,剛開始經商時,自己完全沒有任何商業知識或技巧。
“我的思想很單純及簡單,以為當老板就等于可賺更多錢,沒有發覺自己必須聘請良好員工及管理他們。”
“開始那幾年,我常問自己是不是當老板的好材料,但經由好友多番鼓勵后,我才堅持下去。”
1997年,她的銷售隊伍已超越100人,每年營業額也達到數百萬令吉,但部份忠誠銷售員告訴她,已不能再僅靠沿戶銷售過活。
因此,蘇意琴開始在想,如何將銷售員轉變成為也是老板。這時,她決定建立品牌名字,及設立特許經營制度,讓銷售員取得特許經營權后,才能成為老板。
據銷售經驗,她深信大馬人在獲知許多有關自來水污染的新聞后,越來越關注水的品質;由于預見銷售濾水器的商機,她和2位夥伴在萬撓設廠,NESH也因此在1997年誕生。
成立半年后,在積極的促銷及廣告宣傳下,NESH在1998年時已是家喻戶曉品牌。
蘇意琴相信,NESH濾水器的品質,始終才是促銷產品的最大賣點。
“如果產品素質不好,任憑再多廣告及促銷也是徒然”。
“雖然市面上擁有多個品牌濾水器,但很多顧客在貨比三家后還是購買我們的產品。”
如今,NESH濾水器也在印尼及台灣銷售,並開發具龐大潛力的中國市場。

努力不懈好學不倦
愛財取之有道

一向來,蘇意琴都是透過向商界朋友學習、上課及看書來吸取知識。
每當上完1項課程后,她都會為銷售職員進行內部課程,同時也可增強自己的知識。
蘇意琴閱讀許多有關成功人士的書本,學習他們如何克服困難和挑戰的精神。
“當你駕車來到路的盡頭時,你會怎么做?你當然得轉回頭,尋找其他出路,直至到達目的地。”
她相信,1個人應該在不傷害其他人,或加以破壞環境的情況下賺錢;她感到慶幸的是,夥伴們與她擁有同一信念及夢想。
“這是為何我們將品牌命名為NESH,我們堅持不破壞大自然,或進行違背良心的業務,中國人有1句至理名言,就是君子愛財,取之有道。”



品牌名稱精挑細選
注重客戶贏市場

過去7年來,經蘇意琴建立特許經營制后,如今NESH在我國濾水器市場已取得堅固立足之地,在全國擁有15家店面及300個銷售員。
NESH,其實是天然(Natural)、環境(Environmental)、安全(Safe)及健康(Healthy)的縮寫,並是夥伴們進行多次腦力激盪(brainstorming)后,想出的名字。
“我們從建立品牌課程中得知,選擇對的名字非常重要,所以不惜耗時爭辯哪個最好的名字。”
“我們避免使用聽起來太過華人的名字,因為考慮到未來進軍國際的可能;很多人也誤以為NESH是國際品牌,但我們其實只持有大馬特許經營權。”
如今,憑著合理的售價及公司強穩的售后服務,NESH濾水器在我國獲得相當大的市佔率。
“我常提醒員工,必須解決顧客問題,並非製造更多問題;如果顧客無法清理濾水器或更換零件,他們就不會向友人介紹我們的產品,所以我們常要聆聽顧客投訴,以提升素質。”

中国报.2006/03/04

Wednesday, 24 February 2016

The Coca-Cola Company and IBM Create Unique Digital Media Management System

Powerful Knowledge Management System Gives Coca-Cola Employees Worldwide Online Access to a Century of Coca-Cola Company Marketing and Advertising History




IBM and The Coca-Cola Company announced on 10 Dec 2001 that Coca-Cola is leveraging IBM's most advanced digital asset management technology to create a powerful resource for managing archival information.



Early Coca-Cola ads now easily available to employees via a digital library.
The new Coca-Cola digital media system makes a century's worth of corporate marketing and advertising icons available at the desktop through a worldwide internal network, allowing Coca-Cola employees to more easily access and use the material for future projects.
Until now, only a small handful of media companies have attempted such an extensive digital asset management system, and those efforts have focused primarily on video. However, this new system combines distinct libraries of text, still images and video to build an integrated digital archival library, which is then made available as a business tool to Coca-Cola associates in more than 200 countries.


 ANATOMY OF A SOLUTION
>> COMPANY: IBM's Digital Media Solutions Group, IBM Global Services
>> FOCUS: Creation and implementation of digital management storage, retrieval and sharing solutions.

>> PROBLEM and SOLUTION: Coke needed to improve its efficiency in retrieving advertising materials; IBM deployed a digital asset-management solution that streamined Coke's archiving system.

>> PRODUCTS and SERVICES USED: Content Manager, Trivoli Storage Manager, X and P Series Unix-based servers, customer Java servlets, Virage's Video Application Platform, Optibase's Movie Maker.

>> LESSONS LEARNED: > Settle technical and design issues early in the solution planning stages. > Design systems to optimize a customer's business requirements. > Be flexible in deployment and heed the client's budgetry needs.


With the capacity to manage millions of items, the Coca-Cola digital system is a common location for storing, updating, managing and disseminating these historical assets online. The system improves communications and collaboration by giving users a powerful, online research tool that can easily search, organize, distribute and share the historical information.
The new digital management system currently includes tens of thousands of video clips, photographs, and many of The Coca-Cola Company's most famous marketing and advertising icons, from Norman Rockwell's Americana imagery to the famous "Coca-Cola Hilltop'' television commercial featuring the memorable "I'd like to Buy the World a Coke'' jingle. It also includes important internal documents, press releases, policy statements and key marketing campaigns for such showcase events as the Olympic Games, FIFA World Cup and Super Bowl.

The Coca-Cola digital archival materials are organized across three separate libraries: an image library, with more than 9,000 graphical images; a document library, with more than 7,000 text documents; and an advertising library, which ultimately will contain more than 25,000 television ads and corporate videos. Current Coca-Cola advertising and marketing materials are automatically stored in digital formats and then will be added to The Coca-Cola Company's digital archive to ensure an ongoing historical record.
The Coca-Cola digital archives are built on a foundation of IBM's Content Manager, Lotus Notes and Lotus Domino software. A team of IBM Global Services project managers, application developers, Web designers and systems integrators worked jointly with Coca-Cola and drew from expertise, products and technologies from across the world's largest information technology company.
How It Works 
For example, if a Coca-Cola advertising team is working on a new "holiday'' campaign, a team member can search the Digital Archives for "holiday'' or "Christmas'' or "Santa Claus'' ads, and pull up the entire spectrum of print and video advertisements created on the subject. The team member can search for many topics across different types of data sources simultaneously through a specific keyword, a year, a brand, an image, or even a specific string of text. Once the system returns a list of all documents, images and video matching the search criteria, the team can then view the work online, and order high or low-resolution graphics and copies for reference materials.
The images and video also include "metadata'' -- similar to the extensive credits and key information for movies on DVDs -- that gives the pertinent information about the image or television ad, including the director, the date, important information on rights or restrictions and cross references to other material in the library.
"More Than A Retrieval System.'' 
"The Coca-Cola Company has a rich and extensive archive of imagery and documents that defines our company and our brand. While preservation and retrieval of that material is important, we also wanted to create a robust system that would enable our employees in more than 200 countries to efficiently access our historical data and work collaboratively - all from their desktops,'' said Philip F. Mooney, director, Corporate Archives, The Coca-Cola Company.
"Coca-Cola has an outstanding vision for how to make the most of its priceless historical assets. It is one of the first corporations to move an entire advertising and brand history to an online Digital Media environment,'' said Dick Anderson, general manager, Digital Media Solutions, IBM. "This type of advanced enterprise content management technology enables corporations to repurpose valuable assets, as well as improve efficiency, speed, continuity and collaboration in a way that gives them a competitive advantage.
"Coca-Cola is at the very early stage of an important new trend. The growth of e-business is increasing the need for companies to manage and distribute digital content, including images, computer-generated output, business documents, and rich media,'' said Mr. Anderson. " In fact, studies show that more than 85% of today's business information resides in sources beyond traditional databases, and less than 5% of that content is digitized.''
The Technology 
To deliver an integrated digital library, Coca-Cola created an easy-to-use user interface that is sophisticated enough to communicate with The Coca-Cola Company's various servers, databases, and existing archives. The user interface, for example, is simple enough to perform searches based on keywords. Users can easily search multiple repositories with one query and search actual content or words. They also can separate the actual object from the important metadata attached to it.




Monday, 1 February 2016

M3 Marine Group Marine Consultancy Charts a New Course to Global Productivity with Cloud-Based Tools

M3 Marine Group staff did not have the access to emails and documents needed to support the global expansion envisioned by founder Mike Meade. Then he subscribed to Microsoft Office 365. Today, brokers reliably access archived emails for market trending to build better deals, and consultants collaborate better in virtual teams to expedite reports—two essential steps toward building a global business that stays true to its service-oriented roots.
  • “We can build a global company and stay true to our roots as a service-based business because we’re using Office 365 to support productive virtual teamwork around the world.”
    Mike Meade
    M3 Marine Group
    Chief Executive Officer
1
As one of the busiest ports in the world, it’s not surprising that Captain Mike Meade chose Singapore as the headquarters for his company, M3 Marine Group. Meade worked as a ship’s captain before trading in his sea legs for senior management positions in the corporate world. However, his experience dealing with major oil companies and offshore marine engineering service providers is just one reason for M3 Marine’s success.
“Our brokers are veterans in the industry who use their experience to broker deals that build lasting customer relationships,” says Meade. “On the consultancy side, we are well-known for our expertise in designing computer-controlled ship positioning systems and the relevant documentation, especially FMEAs [failure mode effects analysis].

Defining a Vision for Growth

Today, Meade envisions M3 Marine as a global company. “I want to broaden our base, first by opening an office in Australia and then expanding to the Middle East,” he says. “We will populate those offices over time, always with a focus on delivering best-in-class service and gaining repeat business.”
To achieve this goal, Meade needed to reevaluate the technology his staff uses every day. “I looked for productivity tools that would amplify the core competencies of the brokerage and consultancy sides of the business,” he says. “We need communication and collaboration tools that work on any device across any time zone so that we can function as productive, virtual teams. That means we need easy access to corporate data and customer information, no matter where we are in the world.”

Choosing Microsoft Office 365

Meade knew that cloud-based IT services would be the most cost-effective computing platform for his company. “We tried Google, but we didn’t like the interface and it didn’t do what we wanted; we tried a ship broker’s proprietary database and messaging service, but it didn’t perform to contract,” he recalls. “Then, in 2012, I went to a luncheon hosted by the British Chamber of Commerce Small Business Group. I met our IT provider, and I learned about Microsoft Office 365. Things at M3 Marine haven’t been the same since.”

Business Tools that Just Work

M3 Marine worked with IT provider to migrate to Office 365 and the seamless transition for all 30 employees was the first indication that the new cloud-based business communication and collaboration tools lived up to Meade’s expectations. Today, all M3 Marine employees are using the same up-to-date Microsoft Office programs as part of the cloud-based suite of services.
“Each of us can deploy Office 365 ProPlus on up to five computers and devices, saving me licensing costs,” says Meade. “And with Office Web Apps, we will be able to work with Outlook, PowerPoint, Word, and Excel programs on the go, using any browser.”
Meade begins his day by checking email on his PC at home. On his way to work, he stops for coffee and logs on to the corporate network using his laptop. Then, he’ll use a PC at the office during a meeting. Later, he’ll take his laptop to talk to a consultant about a report. “It’s that seamless transfer from one location and one device to another and knowing that I’ll always have access to up-to-date information that’s made me productive, no matter where I go,” he says.

Reliable Email, Better Customer Service

Today, brokers are negotiating better deals in chartering, ship building, and sales and purchases. They are also building better customer relationships. That’s because with Office 365, brokers gain reliable, ubiquitous access to email, contacts, and shared calendars. Now they can search archived emails to benchmark indexes so that they can provide better advice to customers about market trends.
Weekly downtime due to someone’s overflowing archived emails that blocked the network is a thing of the past. “If staff can’t work because email is down for two hours, that’s a massive cost to me; almost as much as my annual IT burden,” says Meade. “So maintaining that reliability and productivity—with Office 365 we haven’t had a moment of downtime—is key to growing my business and saving money.”

Effective Virtual Teams

M3 Marine consultants provide a range of technical and commercial consultancy in the oil and gas space along with concept design of computer-controlled ship positioning systems called Dynamic Positioning. The team can deliver their reports quicker thanks to improved virtual teamwork using Office 365 sophisticated document versioning capabilities and cloud-based document storage. In this data-centric business, these reports are a key deliverable that M3 Marine customers rely on for FMEA of their computer-based ship dynamic positioning systems.
“Four or five consultants can contribute to a single 1,000-page marine report, including drawings, schematics, and charts,” says Meade. “Using team sites in SharePoint Online will streamline virtual teamwork and document collaboration to more quickly deliver the massive reports that they develop for our customers.”

Business Platform for Growth

With Office 365, it’s easy to simplify the process of hiring new employees. When Meade hired a new general manager for the brokerage business, all it took was a few minutes to furnish him with a laptop and an Office 365 account. Today, everyone at M3 Marine is well equipped to help Meade achieve his vision of expanding from one of Asia’s largest independent ship broking and marine consultancy houses to a global operation.
“I’m using Office 365 to build a global network that supports real-time collaboration through web conferences, instant messaging, desktop sharing, emails, and calendaring, and breaks down the barriers of time and space to boost productivity and customer service,” concludes Meade.

Industry

Professional Services

Organization Size

Small (1 - 49 employees)

Country

Singapore

Originally published on  http://arbirage.blogspot.my/2015/10/m3-marine-group-marine-consultancy.html