IBM and The Coca-Cola Company announced on 10 Dec 2001 that Coca-Cola is leveraging IBM's most advanced digital asset management technology to create a powerful resource for managing archival information.
Early Coca-Cola ads now easily available to employees via a digital library.
>> FOCUS: Creation and implementation of digital management storage, retrieval and sharing solutions.
>> PROBLEM and SOLUTION: Coke needed to improve its efficiency in retrieving advertising materials; IBM deployed a digital asset-management solution that streamined Coke's archiving system.
>> PRODUCTS and SERVICES USED: Content Manager, Trivoli Storage Manager, X and P Series Unix-based servers, customer Java servlets, Virage's Video Application Platform, Optibase's Movie Maker.
>> LESSONS LEARNED: > Settle technical and design issues early in the solution planning stages. > Design systems to optimize a customer's business requirements. > Be flexible in deployment and heed the client's budgetry needs.